LEADERSHIP TREND REPORT Unveiling misalignment challenges and how to overcome them
Marketers and developers have longstanding business relationships, but the tools and processes they use to collaborate have not evolved with the expectations of their outputs.
So what’s being done to help these teams drive better collaboration, align on business goals, and build stronger partnerships? And is there a need for this at all? That’s what we sought to find out.
What we found suggests:
-
There’s frequent misalignment in the priorities of each other’s teams
-
The most widely adopted tools available aren’t designed to facilitate collaboration
-
There’s still a prominent yearning for autonomy from marketers
Access the report for data that uncovers these teams’ most common challenges and practical solutions for overcoming them.
Curious about the sample?
The survey, aimed at 150 developers and 150 marketers is weighted toward mid- to enterprise-level companies with:
-
50.33% of marketing leaders are from companies with 1,001-5,000 employees.
-
53.60% of web development leaders represent companies with 1,000-10,000 employees.
The majority of survey participants cite working at computer hardware, computer software, and business services companies and many others come from financial services, manufacturing, and retail industries.