Unlock the Power of A/B Testing with Netlify Edge Functions

A/B tests are powerful experiments that can deliver key insights into user behaviors that drive new feature development. At scale, however, it can be difficult to manage A/B tests with multiple third-party tools and extra client-side Javascript.

We’ve created a better way with Netlify Edge Functions. Netlify Edge Functions lets devs use browser cookies to assign users to test buckets and modify page requests on the fly, making it possible to:

• Modify statically pre-generated pages at the time of the request
• Store test variants (pages, components etc) and code to split traffic in your code repository—not in a third-party tool without version control
• Avoid any degraded rendering performance that can influence user experience and test results

Don’t just take our word for it—check out our Netlify Edge Functions demo to see how we can help supercharge your A/B tests, eliminate the need for external tools, and enhance your development workflow.

Learn more about A/B testing with Netlify:

1. A/B test CMS authored content with Netlify Edge Functions
2. How to split traffic and A/B test different page layouts on the same URL