Opinions & Insights

From Legacy to Leading Edge: Sustainable Success with Netlify

A Partnership of Performance and Success with Netlify

At Fresh Egg, we believe in making a difference. When we join forces with a like-minded partner like Netlify, we unlock new possibilities for businesses to grow and thrive. Our recent fireside chat at the Netlify Partner Briefing Event allowed us to showcase how our innovative approach and collaborative partnerships drive success. Through the lens of our work with Agria Pet Insurance, we highlighted the transformative power of modern technology and strategic web development to deliver a carbon reducing, high performing transformation of Agria Pet Insurance’s web estate.

The Challenge: From Legacy to Leading Edge

Agria Pet Insurance, the world’s first pet insurer, has been a trusted name in pet healthcare since 1890. However, their legacy website, built on an outdated AngularJs framework and Umbraco 7 CMS, struggled to keep up with modern demands. With poor performance, suboptimal user experience, and the impending sunset of Umbraco 7, it was time for a bold step forward.

Agria sought a scalable, high-performance website that could meet its ambitious growth targets while delivering an exceptional user experience. Fresh Egg was ready to take on the challenge.

Our Transformative Approach, How We Delivered

Our journey with Agria began with a proof-of-concept rebuild of their equine insurance journey using Gatsby and hosted on Netlify. This initial step delivered immediate results, including a significant uplift in conversions and revenue. Encouraged by this success, we embarked on a comprehensive rebuild of their main website.

The new solution featured:

  • Modern Design and Architecture: A headless CMS built on Umbraco with Gatsby powering the front end, offering speed, flexibility, and scalability.
  • Enhanced User Experience: A simplified site structure, new design system, and improved product pages featuring prominent calls to action.
  • Sustainability Focus: Leveraging a static-first architecture and Netlify’s global Content Delivery Network (CDN), we achieved a 59% reduction in carbon emissions.
  • Scalability: A platform ready to support additional partner websites and multi-site setups.

Netlify’s Role in the Transformation

Netlify played a pivotal role in this transformation. Its integration with Gatsby allowed us to deploy pre rendered static content through a global edge network, ensuring users experienced super-fast load times and optimised performance. Netlify’s serverless deployment model also helped minimise idle server usage, reducing energy consumption and operational costs.

Features like the Netlify Image CDN optimised image delivery in modern formats like AVIF and WebP, enhanced speed and lowered data transfer requirements. The result was a greener website and a faster, more engaging experience for users.

These features didn’t just make the site greener—they made it better.

Results That Speak Volumes

The impact of our work with Agria has driven phenomenal results:

  • 29% Uplift in Sales: A direct result of better performance and UX.
  • 25% Higher Mobile Engagement: Thanks to a mobile-first approach.
  • 82% Quote-to-Sale Conversion Rate: Setting a benchmark in the pet insurance sector.
  • 26% Growth in Organic Search Traffic: SEO-led design drove visibility and traffic.

Our performance-enhancing work did not stop there. Critically, we significantly reduced the website’s carbon footprint through our choice of technology and Netlify’s hosting platform, resulting in:

  • 59% Reduction in CO2, equivalent to
    • 4104 fewer passenger flight miles a year
    • A monthly car journey of 215km.

These results exemplify how a strategic web development approach helps companies achieve business and environmental goals.

A Future-Proof Solution

Beyond the numbers, our work has positioned Agria as a leader in the sector. The new platform supports their current needs and provides the foundation for future growth. We’ve created a genuinely future-proof solution by enabling an efficient white labelling solution for partners while simplifying content management.

A Shared Vision of Success

Our collaboration with Netlify has been integral to delivering this success. Together, we’ve shown how cutting-edge technology, combined with a focus on user experience and sustainability, can drive remarkable outcomes.

At Fresh Egg, we’re proud to partner with forward-thinking platforms like Netlify. Together, we’re not just building websites but crafting innovative digital experiences that deliver on performance and sustainability.

Keep reading

Recent posts

How do the best dev and marketing teams work together?