Case Study

The making of mammut.com

See how Netlify helped Mammut reach new heights.

Mammut means quality - in brand and in technology

Mammut, a Swiss brand established in 1862, is a market leader in avalanche technology and premium performance gear. Mammut makes performance apparel and high-quality gear for climbers, mountaineers and skiers.

Their mission is to create products that empower outdoor adventurists to reach new heights.

For Mammut, Netlify is the clear choice

Mammut came to Netlify because they needed a performant, interoperable Composable Web Platform that could deliver a best-in-class digital brand experience for their customers.

They needed a partner that could keep their site reliable and performant during peak retail season and unexpected traffic spikes. For more on this: check out Part 4.

This is the making of Mammut.com

“Performance functionality is a key aspect of our products and our users expect the same on our digital channels.”

Part 1: The history of the Mammut brand

Length: 3 mins

Watch Part 1

"We are incredibly proud to be the chosen vendor and partner of Mammut as they build out their digital experiences."

Part 2: Building a brand experience

Length: 3 mins

Watch Part 2

"Netlify Core brings us the benefits of collecting and integrating all the composable tools in one central place."

Part 3: Omni-channel innovation

Length: 2:30 mins

Watch Part 3

"What we couldn't have predicted was when Frank Ocean wore a Mammut jacket to Coachella."

Part 4: Leveraging AI and meeting Frank Ocean level demand

Length: 3 mins

Watch Part 4

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